ASBM Business Updates is a Weekly Selective Compilation of Business News from Various Sources. To find details follow the link.
FINANCE
After
several false starts, the Tata Motors management may finally have got its act
together with the Nano’s re-re-re-relaunch. Unveiling today (19 May) is the
automatic version of the car, the GenX Nano, priced in the range of Rs 1.99. lakh and Rs 3 lakh for multiple variants.
Unlike
the first version of the Nano, which was developed based on a Ratan Tata hunch that people may upgrade
from “unsafe” two-wheelers to “safe” cars if only the pricing was right, this
time the company is launching 21 variants of GenX after detailed consumer
studies and feedback, reports The Economic Times.
It
had better work this time, for Tata cannot afford another flop show. The “Rs 1
lakh car” has more than $1 billion of investments riding on it. If it does not
shine this time, the Nano will be more or less history. The Nano’s primary
problem has always been its perception. Even before it was launched, it was
dubbed the “Rs 1 lakh car” based on a Ratan Tata interview in which he talked
about such a pricing. The glib assumption that pricing alone would do the trick
turned out to be wrong. The consumer wondered if she was getting a glorified
autorickshaw or a poor quality four-wheeler for that kind of money. Lower price
was seen as implying lower quality – an impression fanned by news reports about
the odd early Nano or two catching fire, which the company’s PR handled poorly.
Perception thus became reality in consumer minds.
INDIA
BUSINESS
Nestle
India Ltd has taken issue with an order from regional food inspectors in
a northern Indian state to recall a batch of Maggi noodles on the grounds that
it contained dangerous levels of lead.
"The
company does not agree with the order and is filing the requisite
representations with the authorities," it said in a statement on Thursday.
The Food
Safety and Drug Administration (FDA) in Uttar Pradesh said high lead content
was found during routine tests on two dozen packets of instant noodles,
manufactured by Nestle India, a subsidiary of Swiss-based Nestle SA.
Local FDA
officials said all the packets of instant noodles tested in the state-run
laboratory were contaminated.
Nestle
India said the batch of about 200,000 packets of noodles it was being asked to
recall were made in February last year and had already reached their
"best-before" date last November.
It said it
collects stock nearing best-before dates from distributors and retailers and
was confident products from that batch were no longer on the market.
Nestle
India also said it had not received any other order to recall noodles currently
being sold.
MARKETING
GoDaddy,
Inc. (NYSE: GDDY), the world's largest technology provider
dedicated to small businesses, today announced the launch of GoDaddy Email
Marketing, an email marketing solution for small businesses, and its
integration with GoDaddy Website Builder. The new GoDaddy Email Marketing
product is the latest addition to the company's suite of applications that help
small businesses run more efficiently and grow, while providing a holistic
customer experience. GoDaddy Email Marketing is now integrated with GoDaddy
Website Builder and is also available as a standalone product.
GoDaddy Email Marketing is easy-to-use, allowing small
business customers to create email marketing campaigns without the complicated
set up they might get from other email marketing platforms. A simple,
affordable way for small businesses to stay competitive, the service was rolled
out in March, stemming from the acquisition of Mad Mimi in August, 2014. The former Mad
Mimi team leveraged its substantial experience serving small business customers
with world-class marketing solutions and applied the same level of expertise to
GoDaddy Email Marketing.
The GoDaddy Website Builder integration offers a seamless
experience for customers who want to collect email addresses on a website and
use those contacts to grow their businesses. Customers can simply log in and
start using the applications together - one integrated service from one
provider. This is in contrast to the complications and time required of a small
business to stitch together products from multiple companies that require
importing and exporting customer lists and making changes to numerous
platforms.
With the Website Builder integration, customers can turn
on a signup form on their websites and instantly begin collecting email addresses
from site visitors. The new contact management functionality enables customers
to add and edit contacts from within the Website Builder interface. Contacts
collected from the sign up form flow directly into the contact management
feature, and when the small business owner is ready, they can simply start
sending newsletters by clicking "send newsletter" to begin
communicating with their contacts. And the integrated email marketing service
is free for the first 500 emails sent.
______________________________________________________________
Source of
Information for this issue : Google alert accessed on Google alert on May 25 & 29 , 2015
We
welcome your suggestions in improving this information updating service.
Knowledge
Is Power. Be Informed, Be Knowledgeable, Be Powerful.
Best wishes
Compilation
Sabita
Sahu
Junior
Librarian
Information
and Documentation Divison, Chanakya Central Library
Asian
School of Business Management
Shiksha
Vihar Bhola,
Barang
Khurda Road, Chandaka
Bhubaneswar-754012
www.asbm.ac.in
Tel:
0674-2374832, 2374833
E-mail:
library@asbm.ac.in
Sabita Sahu :Junior Librarian Knowledge and Information Services Unit, Chanakya Central Library, Asian School of Business Management, Bhubaneswar. library@asbm.ac.in ; www.asbm.ac.in
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