ASBM Business Updates is a Weekly Selective Compilation of Business News from Various Sources. To find details follow the link.
BUSINESS
COMMUNICATION
A dynamic and spirited brand; Bluebird Communication has every cause to
celebrate 20 years of successful business. Its executive vice chairman, Kunle
Ogunmefun, takes us on a journey behind the veils of this eccentric,
unconventional marketing communications agency.
HUMAN RESOURCE
MANAGEMENT
By September 2015,
the country’s public service will have a fully functional and the first-ever
Human Resource Management Information System (HRMIS).
MARKETING
For every
$1 businesses spend on email marketing they generate about $40
in ROI, according to Mike
May of MediaPost’s
Email Insider. Although email seems unappealing compared with social media and
emerging trends like native advertising, email consistently proves to be the
most engaging medium for marketers.
Psychology and marketing go together like cookies
and milk; you can have one without the other, but it’s just not as good.
However, when it comes to social media marketing,
finding a tool that incorporates psychology has been like finding the
Higgs—nearly impossible. That is, until now.
______________________________________________________________
Source of Information for this issue : Google alert accessed on Google alert on July 7 & 10 , 2015
We welcome your suggestions in improving this information updating service.
Knowledge Is Power. Be Informed, Be Knowledgeable, Be Powerful.
Best wishes
Compilation
Dharitri Pradhan
Library Professional Trainee
Information and Documentation Divison, Chanakya Central Library
Asian School of Business Management
Shiksha Vihar Bhola,
Barang Khurda Road, Chandaka
Bhubaneswar-754012
www.asbm.ac.in
Tel: 0674-2374832, 2374833
E-mail: library@asbm.ac.in
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